Webinar:
The Green Transition in Practice

“Sustainability is now a major disruption. Business as usual is no longer an option.” - Ioannis Ioannou, Associate Professor of Strategy and Entrepreneurship at London Business School

Putting the green transition into practice and adopting circular economy solutions demand companies and organizations to change their business models, create innovations, and make investments. This will mean a remarkable but also necessary transformation for many organizations: companies capable of adjusting their businesses in the planetary boundaries and meeting the stakeholder expectations, which are increasingly related to the ESG principles, will succeed in the future. 

In this webinar, Lindström’s Strategy and Sustainability Director Kati Pallasaho, Betolar’s Chief Financial Officer Riikka Ylikoski, Spinnova’s Chief Sustainability Officer Shahriare Mahmood, and Sitra’s Project Director Outi Haanperä, discuss how the green transition and circular economy solutions can be taken into action. The panel discussion will highlight, for example, the following:

• What kind of transformation the green transition requires from organizations, and what does it mean in practice?
• Which challenges are related to the green transition, and how can we overcome those?
• How can companies start using circular economy solutions?
• How can green innovations be created and scaled in the market?
• What are the challenges related to these innovations?
• What have been the most significant advantages of green innovations and changing the business model?
• What can we learn from sustainable business from startups and scaleups?

This webinar took place on the 10th of May 2023 and is now available as a recording. It is suitable for all companies and organizations that aim to build a future-proof business and capitalize on the possibilities of green growth.