Compensate webinar:
How to avoid unintentional greenwashing?

How can companies transparently communicate about their climate action?

Unintentional greenwashing is harmful to the climate, as the assumed climate impact is not actually realized. It also creates a risk to the brand reputation. Media and activists name-shame companies, which have gotten caught by untruthful claims and communications. In worst cases, companies can face lawsuits and they might end up losing customers, investors, and partners.

In this webinar, we discuss more what companies should consider when making green claims and what is the best way to communicate about offsetting emissions and being carbon neutral.

Our experts Niklas Kaskeala and Mari Rihti give concrete examples and present the key elements for reliable and transparent marketing and communications around climate action. We also discuss what is the new role of marketing communications, as overconsumption is not a sustainable option in the middle of the climate crisis.

This event was held in January 2023 and is now available as a recording. It is suitable for all companies and organizations which are using or planning to use green claims in their communications and marketing.