Why and how to make a transparent and credible non-offset claim?
Non-offset claims enable companies to take responsibility for their climate impact but do not include a statement about equivalence between specific emissions and the supported climate action.
Non-offset claims are gaining traction as a way for companies to avoid greenwashing risks due to the dubious quality of traditional offsets. But new claims are no silver bullet that would automatically fix the flaws in the market. A different claim should not compromise the quality or integrity of climate action.
Changing the paradigm from offsetting towards new claims, which might be under less scrutiny than current offset claims, may open the door for vague, unsubstantiated, and misleading climate claims.
In this white paper, we will answer three key questions:
- How to choose the right claim - differences between offset and non-offset claims?
- What are the main reasons for a company to make a non-offset claim?
- How to make a robust non-offset claim?
Download our white paper to understand how a company can use non-offset claims as a powerful tool for climate change mitigation.
"It is necessary to demand high integrity from non-offset claims, precisely as it is from conventional offset claims. Organizations should avoid repeating the mistakes and flaws in offsetting with new claims. They should set the bar high from the beginning."
Janne Rinne
Policy and Advocacy Lead at the Compensate Foundation
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This white paper is published by the Compensate Foundation, which focuses on reforming the voluntary carbon market. It operates on a non-profit basis and is fully funded by grants and donations.